One of the most satisfying experiences I’ve had recently was sitting in on a reading by a food writer, who, in the question and answer session, responded to a question from the roomful of older ladies from our very rural, very small localized town by asking if we had a Whole Foods nearby. The entire room immediately responded with a resounding NO.
Here in the so-called middle of nowhere, our radicalism takes a little bit of a different stance. We don’t want box stores of any kind destroying our community. We get our food at the farmer’s market, occasionally from the grocery store. We get our organic sugar and the rest from the tiny, locally owned natural food store. We don’t need a Whole Foods with their fancy labeling and marked up processed vegetarian treats, because we get our food from our neighbors.
You don’t shop at Wal-Mart, probably don’t eat at McDonalds- so why would you shop at Whole Foods?
Whole Foods has taken the concept of alternative food and made it accessible to yuppie liberals who drive hybrid SUV’s and think they’re saving the environment. They are by far a better business than McDonald’s- but I’d still rather purchase my food from an independent retailer, thanks. If you believe all the labeling, you may as well believe those idiotic commercials for California dairy products- all the “happy” cows, who supposedly make better milk. I’d like to see a few of those happy cows, who, undoubtedly, are lucky to see a shaft of sunlight in their brief lives. The only thing organic about organic milk is usually that they feed them “organic” grain, instead of regular old corn. I can drive down the road and see one of the so-called organic dairy farms, and the cows don’t look particularly happy to me. They are usually wandering around in a tiny muddy field full of their own shit.
I also have enormous issues with MorningStar, and Earthbound Farms, and the rest of the major label foods that are marketed to people in our circles. I’ll admit some of the MorningStar products are pretty good- those black bean burgers they have, for one (but mine are better)- but how is buying the exact same processed soy burger as someone on the other side of the country better than people all over the country buying the exact same burger at McDonald’s? (And in what universe does that quantity of preservatives and processing qualify for organic, other than in the corporate oriented minds of the USDA?)
The only reason this fucked up system continues to exist is by convincing everyone to be the same. The thing that will destroy the world as we know it, and us with it, is everyone being the same. Every law, every regulation is geared toward giving you two basic options: join the system, participate in their hellish domination of our spirits, our lives, our environment, or die. Humans are communal creatures, and on some unconscious level, our brain is hard wired to tell us that to fit into the community is the way to survive. But this sham of a community that we call civilization is killing us, and life lies outside, where we can make our own choices, starting with what we eat. Health comes from eating a variety of foods (not corn, corn and corn), strength and freedom come from being able to choose the way you live, be it more dirty, chaotic, and joyful than the processed, sterilized, pre packaged version offered by the civilized.
The biggest complaint against McDonald’s, or Wal-Mart, is that they’re everywhere- they invade local communities, they destroy small businesses, they shackle people to some distant corporate office run by people who could give a shit about who works in the store- and you’re going to tell me Whole Foods is different? Please. There aren’t as many, yet, and they pay higher wages and have some health insurance options for their employees- but their aim is still the same. Spread. Conquer. Make everything the same. Keep you trusting the recognizable name- keep you coming to the same store, whether you live in Maryland or California. Keep you in line. Keep you from thinking. Is that really what you want?
“Supermarket Pastoral is a most seductive literary form, beguiling enough to survive in the face of a great many discomfiting facts. I suspect that’s because it gratifies some of our deepest, oldest longings, not merely for safe food, but for a connection to the earth… Whole Foods understands all this better than we do. One of the company’s marketing consultants explained to me that the Whole Foods shopper feels that by buying organic he is ‘engaging in authentic experiences’ and imaginatively enacting a ‘return to a utopian past with the positive aspects of modernity intact’” –Michael Pollan